Brief: To design a new food or drink brand from two unexpected foods, drinks or flavours. Target audience is millennials, so make it modern & fresh.
Outcome Description: A luxury distilled gin with a twist. Infused with pink Himalayan salt, the natural flavours and minerals have been expertly infused to leave customers refreshed and leave senses tingling. Created for millennials, this premium gin is appealing by its luxury feel, beneficial botanical properties and unique blended flavour. Inspired from Nepalese traditions, the design of the bottle exhibits key meanings and illustrations of the historical background of Pink Himalayan Salt. ‘Pink Salt’ also known as ‘White Gold’ in ancient times by the Himalayan people, developed the identity of this gin as the story of mining the salt from ancient seabed’s in the mountains and using yak’s for transportation became the embodiment of the brand.

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